Coupang Holds 'Beautiful Day' Event, Spring Makeup Up to 70% Off!

Coupang announced on the 24th that it will hold the "Beautiful Day" event until April 6.

This event features 11 popular brands, including Rom&nd, Lilybyred, Kiss Me, and VDL, offering over 1,200 beauty products at discounts of up to 70%.

In addition, new products reflecting the 2025 spring beauty trends will be revealed ahead of other distribution channels. Key new items include ▲AGE20’s The Origin Essence Pact ▲MERZY The First Slim Pen Eyeliner ▲Holika Holika Luminous Milk Cream Blush.

Brand-specific gifts are also being offered.

For example, ▲AGE20’s is giving away a 50ml Vital Essence to the first customers who spend over 40,000 won. ▲VDL offers a foundation brush with the purchase of a primer or foundation. ▲Innisfree offers a reusable pouch when customers buy two Tone-Up No Sebum Sunscreen EX 80ml.

In addition, customers who spend more than 20,000 won can receive a “Beautiful Kit” as a gift.

The kits are customized for warm and cool tones and will be available in limited quantities on March 24 (Warm Tone Kit) and March 31 (Cool Tone Kit), containing 11 beauty products.

On April 1, discount coupons for event participants will also be distributed.