KINK Coffee introduces ‘900-Won Coffee’, 100% refund if it tastes bad!

Amid the recent surge in coffee prices, KINK, a 24-hour unmanned cafe, announced on the 5th that they are offering an Americano for 900 won. KINK Coffee aims to provide delicious coffee at reasonable prices, fronted by the fictional character ‘Owner Kim’.

100% Refund if it Tastes Bad, ‘Owner Kim’s Promise’

KINK Coffee is a brand known for the marketing slogan “No owner, but the coffee is delicious”. This time, the company has collaborated with famous illustrator Hyper Pension to create various themed artworks. Through the ‘Owner Kim’s Promise’ campaign, they are offering freshly brewed coffee made from freshly roasted beans for just 900 won.An event is also underway where all coffee items, including Americano, will be 100% refunded if the taste doesn’t meet expectations.

Price Increases in the Budget Coffee Market

While budget coffee brands like Compose Coffee and The Venti have raised their prices recently, KINK Coffee has attracted attention by lowering their prices.• Compose Coffee: Iced Americano 1,800 won (300 won increase)• The Venti: Iced Americano 2,000 won (200 won increase)• Major franchises like Starbucks, Paul Bassett, and Hollys have also raised their prices across the board.

Brand Differentiation and Cost Performance

KINK Coffee stands for "i Know hIs Name is Kim," and has built its brand image around the fictional character ‘Owner Kim’. The company also differentiates itself from existing unmanned cafes with a warm-toned wood interior.The company explains that it offers even more competitive prices by minimizing startup costs and labor expenses, while operating 24/7.