<Korean Drama>"Friendly Rivalry" Dominates Domestic and International Charts, Redefining the K-Drama Success Formula.

The drama Friendly Rivalry has received an explosive response overseas, particularly in Japan, Taiwan, and Thailand, and has taken over global OTT charts.

Produced by STUDIO X+U, Friendly Rivalry captivates audiences worldwide with its intense storyline and immersive direction.

According to insiders on the 20th, the drama is enjoying immense popularity, especially abroad. It is currently being simultaneously released in Japan, Taiwan, Thailand, and Vietnam. In Japan, it ranked No. 1 in the Asian drama category on Hulu, No. 1 in the K-drama category on the Japanese OTT platform Abema, and also claimed the top spot on WATCHA.

Additionally, it ranked No. 1 on Taiwan’s OTT service "Friday" and No. 2 on the global OTT platform iQIYI’s drama charts. It has also received an IMDb rating of over 9.

Moving forward, Friendly Rivalry is set to expand its reach to Indonesia, Malaysia, Mongolia, and through Rakuten Viki, will be available in over 190 countries, including North America, Europe, the Middle East, Oceania, and India.

Friendly Rivalry is a mystery thriller set in South Korea's top 1% elite high school, where intense academic competition unfolds. The story follows Seulgi, a transfer student, as she encounters classmates driven by their own ambitions, while unraveling the mystery behind her father’s suspicious death—he was a former university entrance exam creator.