Miffy is celebrating its 70th anniversary with the announcement of a limited-edition "Seokguram Edition Miffy" and a special exhibition.
This edition is inspired by Seokguram, a cultural heritage landmark in Korea, harmonizing Miffy’s simple and charming design with the beauty of Seokguram. It is a collector-focused line of merchandise.
The "Seokguram Miffy" collection includes a variety of items, ranging from mini keyrings to plush toys. The collection builds on the success of the Miffy Café Goods line by Shinki Industries, which previously released a Geoje Okseok Beach Edition that sold out and earned fans' trust for its high quality.
Additionally, from November 21, 2024, to August 17, 2025, the "Miffy 70th Anniversary Exhibition: Miffy and the Magical Postbox" will be held in Seoul’s Jongno District, at the Annyeong Insadong and Insa Central Museum. The exhibition will explore 70 years of Miffy’s history, showcasing diverse artworks and merchandise.
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