Lotte Wellfood (formerly Lotte Confectionery) will display a media facade on Lotte World Tower to welcome tourists visiting Korea, timed with Pepero Day.
Lotte Wellfood is promoting Pepero Day as a global holiday through a variety of international campaigns.
This media facade event was planned specifically to provide a memorable experience for tourists visiting Korea, allowing them to feel welcomed through Pepero.
During this event, the Pepero character will greet tourists visiting Korea, with Pepero Day’s campaign slogan, “Show Your Love with Pepero,” lighting up the Seoul night sky around the Jamsil area.
A representative from Lotte Wellfood said, “We want tourists who see Lotte World Tower against the Seoul skyline to experience Pepero Day,” adding, “We hope that Korea’s unique day culture will grow into a beloved aspect of Korean culture worldwide.”
The event will be shown from 6:00 PM to 10:00 PM on November 11, Pepero Day.
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