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<Korean News>"Apartment! Apartment!” What is the “Apartment Game” that is popular worldwide?

BLACKPINK's Rosé has released a solo hit song titled "APT." in collaboration with pop star Bruno Mars, and it's been taking the world by storm. A challenge mimicking the game that inspired the song has also gone viral.


<A scene from Roze's ㎹ new song “Apartment (APT.),” released with pop star Bruno Mas on April 18.>

"APT." incorporates a uniquely Korean drinking game that may be unfamiliar to international audiences.

The game, which Rosé reportedly enjoys playing, is known as the "Apartment Game." Participants sit in a circle and chant "Apartment, Apartment, Apartment!" while stacking their hands on top of each other like building floors. The leader then calls out a floor number, and players remove their hands from the stack starting from the bottom. In a drinking setting, the person whose hand corresponds to the called floor must take a drink.


<A scene from a challenge video playing the apartment game / TikTok>

Thanks to the song's popularity, videos of people around the world learning the game as part of the "Apartment Game Challenge" have flooded social media. Clips of people singing "APT." and playing the game are popping up across various platforms.


This uniquely Korean game, often played at drinking parties and university retreats (MTs), has now become a global sensation. Online, many are expressing amazement, saying things like "Korean drinking games have gone global!" and "Once again, something so quintessentially Korean has found international appeal."




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