With the release of Squid Game 2 on Netflix, harsh reviews from international media have been reported, leading to a sharp decline in related stocks.
On the 27th, according to the Korea Exchange, shares of the advertising platform Artist United fell by 25.11% compared to the previous trading day, a stark contrast to the 11.87% increase seen the day before.
Similarly, related stocks such as drama production company Artist Studio (formerly Lemon Rain) (-27.71%), Wysiwyg Studio (-20.38%), Dexter (-19.85%), and Showbox (-15.61%) all showed significant declines. These companies are either linked to lead actor Lee Jung-jae, involved in the production, or have invested in the production company.
Major American media outlets have also given critical reviews of Squid Game Season 2.
The New York Times gave it a score of 30 out of 100, publishing a review titled "A Red Light for the Series."
The Guardian awarded it a score of 60, criticizing the pacing by saying, "The development of Season 2 is overall uneven, taking too long to get into the core action."
Meanwhile, the Hollywood Reporter and the Washington Post each scored it 40, commenting, "The season lacks the humor and originality of the first, leaving audiences disappointed. While there are some strong scenes, the overall narrative progression feels stagnant."
On the other hand, Variety, which gave it 80 points, praised the series, saying, "It delivers a fully immersive experience through its expanded universe" and "reflects our reality amidst a worsening global crisis."
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