The British weekly news magazine The Economist recently published an article titled "Turn Down the K-Pop, and Tune In to K-Healing," highlighting the global appeal of Korean healing literature, which is gaining attention for soothing the minds of people worldwide suffering from burnout.
According to The Economist, Korean healing novels are particularly popular among young female readers searching for book recommendations on social media, with interest further fueled by endorsements from K-Pop stars.
One of the bestsellers in Korea, The Marigold's Heart Laundry, has been translated and published in the US and UK, and major international publishers such as Bloomsbury have either published or acquired the rights to Korean healing bestsellers.
Penguin Random House, the largest publisher in the English-speaking world, plans to release three works within the next four months. Jane Lawson, an editor at Penguin Random House, commented, "Korean novels have suddenly become a sensation, gaining explosive popularity."
Joy Lee, a foreign rights agent, also remarked, "Korea has books in various genres, but healing novels have become particularly popular, to the point that 'Korean novels' are now almost synonymous with 'healing novels.'"
Healing novels typically depict protagonists who leave behind the stresses of work or the struggles of unemployment in search of something more meaningful.
The Economist also notes that the settings of healing novels, such as The Marigold mind Laundry and Ddollargut dream department store, function as places of "escapism," providing readers with an experience of "literary healing."
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