On the 18th, E-Land World announced that its global sports brand "New Balance" has appointed Korean actor Gong Yoo as its new ambassador.
Together with Gong Yoo, New Balance will launch the "New Balance Flying Down: A Winter of Elegance" campaign.
The Flying Down collection, which embodies a lightness that feels like taking flight, is a winter outerwear line featuring premium European goose down. It combines powerful insulation, optimal lightness, and a luxurious design, making it the perfect item for this winter's harsh cold.
In this campaign, set against the backdrop of the "Flying Tailor Shop," Gong Yoo portrays a tailor creating premium down jackets, delivering a message of warmth and elegance to customers this winter.
A representative from E-Land New Balance said, "Together with Gong Yoo, we have prepared the Flying Down collection, which boasts both superior insulation and luxurious design. We plan to continue our brand campaigns with Gong Yoo, showcasing various New Balance winter styles to the public."
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