The South Korean girl group “NewJeans” has issued an ultimatum to HYBE and Chairman Bang Si-hyuk, strongly demanding the return of Min Hee-jin, with a deadline set for the 25th.。
On the 11th, the five members of NewJeans unexpectedly went live on YouTube, stating, “What we want is the original ADOR, where former CEO Min Hee-jin managed and produced,” and demanded, “Restore ADOR to its original state by the 25th.”
The music industry speculates that the members might be considering terminating their exclusive contracts, given the deadline of the 25th.
Since it is difficult for HYBE to realistically accept the demand for Min Hee-jin’s return, there is a possibility that the members will file for a provisional injunction to suspend the effectiveness of their exclusive contracts after the 25th.
If this happens, the “ADOR situation” will escalate into a “NewJeans exclusive contract dispute.” The members did not specifically mention how they would respond if their demands were not met.
The prevailing view in the music industry is that it will be difficult for HYBE to accept the members’ demands, given the intense conflict with former CEO Min over the past five months and the fact that Min’s dismissal was decided by ADOR’s board of directors.
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