The online video platform WATCHA announced on the 24th that it has launched a new platform specializing in short dramas called "Shortcha."
Short dramas are optimized for mobile viewing, created in a vertical format, and designed to be brief, under one minute long. Shortcha aims to offer a platform where users can easily enjoy content during commutes or short breaks.
The platform features a diverse lineup of content from around the world, allowing users to enjoy a wide range of genres, including romance, thrillers, and comedies. Among the offerings are Shortcha's original drama "The Most Painful Kiss in the World" and the popular Chinese short drama "The Cunning Maid."
WATCHA plans to strengthen its collaboration with emerging writers and directors as it looks to expand the domestic short drama market and pursue global opportunities. The company is focused on creating stories and production systems that align with the creative and experimental nature of short dramas, aiming to enhance the competitiveness of Korean short dramas.
A representative from WATCHA commented, "We launched Shortcha in response to rapidly changing media trends and to provide viewers with a richer content experience. Simple yet impactful storytelling has the potential to transcend language and cultural barriers, attracting a global audience. We plan to continue working with a diverse range of writers and directors to achieve this goal."
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