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Yves Saint Laurent Beauté, the couture cosmetic brand known for its young, edgy, and luxurious aesthetic, has released its first campaign visuals featuring Rosé, who was recently appointed as the brand's official ambassador.
The campaign is inspired by timeless love and passion, encapsulated in the Yves Saint Laurent Love Collection. Rosé exudes effortless charisma in an all-black, chic ensemble, perfectly complemented by a sophisticated makeup look reminiscent of a soft pink sunset. The campaign flawlessly captures a modern, powerful allure, staying true to YSL Beauty’s signature edgy luxury.
With just one cushion foundation, Rosé commands attention, radiating an undeniable presence.
To celebrate the launch of the Love Collection, YSL Beauty will be hosting a pop-up event across multiple locations.
Starting February 1 at the Lotte Department Store Main Branch, the event will expand to eight department stores nationwide, including Shinsegae Department Store Gangnam, running until the end of March.
Visitors will have the exclusive opportunity to experience the Love Collection firsthand, while also receiving personalized beauty curation services to discover their perfect YSL Beauty match.
The campaign video and behind-the-scenes stills featuring Rosé will soon be released through fashion media and YSL Beauty’s official channels.
The Yves Saint Laurent Love Collection officially launches on January 31 and will be available at YSL Beauty department store boutiques and the official online store.
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