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On January 22 (local time), Samsung Electronics hosted the "Galaxy Unpacked 2025" event at the SAP Center in San Jose, USA. The event unveiled the Galaxy S25 series, Samsung's latest AI-integrated smartphones.
The Galaxy S25 series is the first in the Galaxy lineup to feature the unified AI platform "One UI 7", providing intuitive user interaction. By understanding user contexts and preferences through various touchpoints—text, voice, and images—the platform delivers a personalized AI experience.
With its advanced multi-modal AI, the Galaxy S25 can simultaneously analyze and process text, images, and audio, offering users seamless and convenient interactions.
A standout feature, "Now Brief," analyzes smartphone usage patterns and data to deliver personalized updates, such as weather, schedules, and sleep scores, functioning like a personal assistant.
In collaboration with Google, Samsung has enhanced the "Circle to Search" feature, first introduced in the Galaxy S24 series, by incorporating multi-modal AI technology, taking its capabilities to the next level.
The real-time translation feature now supports 20 languages, enabling effortless communication with people from various countries.
Additionally, the Galaxy S25 series includes:
Text-to-Speech Conversion, which transcribes call conversations into text.
Call Summarization, providing concise highlights of call content.
A new Writing Assistant, designed to support users in creating content efficiently and effectively.
The new Galaxy S series is powered by the Snapdragon 8 Elite for Galaxy, a processor jointly developed by Samsung Electronics and Qualcomm.
Compared to its predecessor, the Snapdragon 8 Gen 3 for Galaxy, the latest processor delivers:
40% improved NPU performance, enabling advanced AI capabilities.
37% enhanced CPU performance for faster and smoother operations.
30% boosted GPU performance for exceptional graphics rendering and gaming experiences.
The Galaxy S25 series features Samsung's proprietary image enhancement solution, which not only improves picture quality and visibility but also boosts power efficiency.
Additionally, the cooling system has been upgraded to ensure stable performance over extended usage periods.
The camera capabilities of the Galaxy S25 series have also seen significant improvements:
Equipped with the next-generation Pro-Visual Engine, it enables users to capture detailed, high-resolution images even from a distance.
Features a 50MP ultra-wide camera, delivering exceptional clarity and depth in every shot.
Low-light photography, a hallmark of the Galaxy S series, has been further enhanced with advanced noise-reduction solutions tailored to each subject. This ensures clear and vivid imaging even in dark environments.
In terms of security, the Galaxy S25 series offers seven OS upgrades and seven years of security updates, ensuring a prolonged and secure user experience.
This extended product lifecycle allows users to enjoy top-tier features and performance for an extended period.
Pre-orders for the Galaxy S25 series in South Korea will be available from January 24 to February 3, with the global launch beginning on February 7, including South Korea and other regions.
Despite rising component costs, Samsung has announced that the Galaxy S25 series prices will remain unchanged. The decision reflects the company's commitment to making advanced mobile AI experiences accessible to a wider audience.
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