“Size marketing,” which involves adjusting the size of existing products to match consumer preferences, is gaining attention.
Domino’s Pizza recently launched five varieties of “Happy Daily Single Pizzas,” which are smaller in size for light daily enjoyment. These include Sausage Max Pizza, Classic Ricotta Pizza, Mac & Bacon Pizza, and two of Domino’s signature menu items: Potato Pizza and Black Tiger Shrimp Pizza.
n the other hand, the popularity of large-capacity products is also on the rise. Starbucks Korea has increased the size of its Peach Iced Tea to the largest size, Trenta (887ml), in response to growing demand for large beverages.
Convenience store GS25 announced that its limited-time Jumbo Bento Ramen, which combines the quantity of eight ramen packs into one, sold 50,000 units in just three days. They continue to release large-sized products such as Large Plate Jajangmyeon and Washbasin Naengmyeon.
Additionally, convenience store CU has introduced the Super Large King Triangular Rice Ball, which is the size of four regular triangular rice balls. Seven-Eleven has launched the “Bigger Triangular Rice Ball” series, which increases the size and weight of the rice and toppings.
ndustry insiders say, “Various capacity products are being released in response to the increase in single-person households and changes in consumer demand and preferences.” They added, “Due to the trend of single-person households seeking convenient and easy consumption and the emphasis on cost performance, various sized products are expected to continue being released in the future.”
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