<Korean News> "When BTS Gets Popular, It's a Big Hit"... Ottogi's "Bold Marketing"

Ottogi is launching a global marketing campaign for Jin Ramen by featuring BTS's Jin as its face.

According to the company on the 26th, Jin, whose name is the same as the product, has been selected as the global model, and a global campaign will begin next month. In addition to releasing a video featuring Jin, Ottogi will use Jin's photo on the packaging of products exported to countries including the United States, China, Vietnam, Canada, and Indonesia, aiming to capitalize on the "BTS effect."

The product name is prominently highlighted with the English version "Jin" so that foreign consumers can easily remember it. The packaging colors are intuitively designed with red for the spicy flavor and blue for the mild flavor.

Ottogi will also use stickers with Jin’s photo, his handwritten messages, and the character "Utto" that Jin developed, in multi-product packages for marketing purposes. A company representative stated, "We will strengthen communication with overseas consumers through this global campaign."