MLB Opens New Flagship Store in Seongsu-dong.

Lifestyle fashion brand MLB announced on the 17th that it has opened a three-story flagship store in Seongsu-dong, Seoul, on Yeonmujang-gil on the 14th.

This store blends the vintage atmosphere unique to Seongsu-dong with MLB's heritage, transforming the space into a "culture space" that provides visitors with a new experience beyond just shopping.

The store is designed as an innovative space that merges MLB’s vintage aesthetic with Seongsu-dong's creative atmosphere.

It recreates elements like baseball field lights, fences, and structures with a modern touch, creating a unique atmosphere as if entering a baseball stadium.

Visitors can enjoy MLB signature baseball caps, vintage caps, windbreakers, curve runners, and other products from the spring and summer season this year.

To celebrate the opening of the flagship store, a custom MLB baseball cap event is being held, and customers who purchase over 100,000 KRW will receive exclusive custom beads and patches until supplies last.