"Will Kim Soo-hyun Maintain His Role as a Model?" What Was Prada’s Response?

Actor Kim Soo-hyun has found himself in a precarious situation.

He has been suspected of dating the late Kim Sae-ron since 2015, when she was 15 years old, but he clarified, saying, "We began dating in the summer of 2019, for about a year, not when she was a minor." However, public opinion remains cold.

The advertising industry, which values the image of models, is also closely monitoring the situation, and the Italian luxury brand Prada has terminated its ambassador contract with Kim Soo-hyun.

On the 14th, a question was sent to Prada's KakaoTalk channel asking, "Is it correct to maintain Kim Soo-hyun as an ambassador?" Prada responded, "Thank you for your inquiry. Given the seriousness of the issue, we have mutually decided to terminate the contract with actor Kim Soo-hyun."

Overseas netizens also sent questions to Prada’s official WhatsApp account for the Asia-Pacific region, asking, "Will Kim Soo-hyun remain as a model?" They responded, "After careful consideration, we have decided to end the collaboration between Prada and Kim Soo-hyun."