HiKR Achieves 2 Million Visitors

The Korea Tourism Organization’s Korea Tourism Promotion Center, 'HiKR Ground,' has surpassed 2 million cumulative visitors.

According to the Korea Tourism Organization, the average daily number of visitors to HiKR is about 2,600, which represents an increase of more than 2.9 times compared to the number of visitors to the promotional center operated before the pandemic in 2019.

HiKR opened in July 2022, branding itself as a 'K-Content Comprehensive Playground,' and quickly became a must-visit tourist destination, not only for the younger generation in Korea but also for overseas Hallyu fans, spreading through word of mouth.

On the first floor of HiKR, there is a media wall, "HiKR Wall," which allows visitors to experience the charm of Korea at a glance.

On the second floor, visitors can create their own K-Pop music videos by dancing. On the third floor, trendy Korean culture is showcased through content such as a convenience store, karaoke, and streaming studios.

The fourth floor operates as a pop-up store introducing hidden domestic tourist spots and offering seasonal K-culture experiences. On the fifth floor, there is a tourism information center and a lounge with a terrace overlooking Cheonggyecheon, providing a relaxation space for travelers.

To celebrate reaching 2 million cumulative visitors, the Korea Tourism Organization will hold a special event from March 15 to 20, where visitors can receive commemorative gifts.

To participate, visitors can find the hidden number "200" in various locations in HiKR and post it on social media.