Maxim Plant, a coffee culture complex in Hannam-dong, Yongsan-gu, Seoul, operated by Dong Suh Foods famous for its instant stick coffee has achieved a milestone of 1.12 million cumulative visitors since its opening six years ago.
At Maxim Plant, visitors can experience the concept of a "coffee factory in the city," with opportunities to view professional coffee production equipment, such as large-scale roasters. The café also offers innovative menus that allow customers to enjoy Maxim instant coffee in a whole new way.
The winter-exclusive "White Gold Black Sesame Latte" is a popular menu item that combines the smooth, sweet taste of Maxim White Gold with the nutty flavor of black sesame.
Seasonal menus such as the "White Gold Mugwort Latte," "Supreme Gold Choux Cream Latte," and "Supreme Gold Einspänner" are also released as limited-time offerings, showcasing unique flavors throughout the year.
Maxim Plant provides a distinctive coffee experience, especially through its sensory-focused offerings.
The third-floor "Brewing Lounge" features the famous "Synesthesia Coffee," which allows guests to experience specialty coffee using taste, smell, hearing, and sight.
Guests can start by selecting their preferred coffee aroma, acidity level, and roast intensity on a tablet. Based on these preferences, the system recommends the most suitable beans from a selection of 16 specialty coffee varieties.
What sets this experience apart is the accompanying poetry or music that relates to the chosen coffee. Dedicated seats for Synesthesia Coffee are equipped with headsets, allowing customers to listen to music while engaging all their senses in the coffee experience.
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