Binggrae announced on the 20th that it will publish a brand book to commemorate the 50th anniversary of its flagship product, "Banana Flavored Milk," which holds the No. 1 spot in the domestic processed milk market.
The book offers intriguing insights into the origin story and development process of Banana Flavored Milk, including behind-the-scenes tales and anecdotes from employees involved with the product. These are details that would normally remain unknown to the public.
In addition, the brand book traces the evolution of the product’s advertising, marketing campaigns, and design changes from its launch to the present day. It captures how Banana Flavored Milk grew beyond a simple product to become a cultural icon.
The book highlights nostalgic memories shared by South Koreans, such as drinking Banana Flavored Milk after a bath at a public bathhouse, as well as showcasing diverse recipes that consumers have created using the product.
It also includes stories of how Banana Flavored Milk has gained popularity abroad, offering a glimpse into the product’s global reception. These accounts demonstrate the role Banana Flavored Milk plays in various aspects of daily life.
The brand book will be available in limited quantities at major online and offline bookstores starting today. All proceeds from its sales will be donated to support socially disadvantaged groups.
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